Syncretica

Here's the letter I just wrote to Nintendo:

I just saw the announcement about the Revolution's new name. "Wii" is the worst branding mistake Nintendo has ever made, and that's saying a lot considering the Virtual Boy. It's doubly bad considering how cool the Revolution is actually going to be.

You should trust me on this--I was living in Atlanta when "Whatizit" was revealed as the mascot for the 1996 Summer Olympics. Overnight, perception of the Atlanta Committee went from powerful to pathetic. Changing the name to the almost-as-bad "Izzy" didn't help much.

Revolution is a powerful idea--and it's something badly needed in the game industry. "Wii" conjures up images of "just another kid's console." Even worse, it sounds like an idea for an infant's game console. It doesn't inspire, it doesn't send a clear message, it doesn't tell the customer how to imagine what it will do. The name "Nintendo Revolution" does all of those things.

There is a great history of using the console name in the name of a Nintendo game--the Super Star Wars series and all the other "Super" SNES games, Mario and Zelda 64, Advance Wars, so many more. Will sales be strong for a game called "Wii Zelda" or "Resident Evil Wii?"

For too long, Nintendo has carried a perception of being "the console for the kids." If Nintendo is truly trying to reach everyone, it should try to build a system that will appeal to everyone, children and adults. Sure, the hardcore Nintendo devotees will buy this system. Young urban women will probably buy it. But will my dad play something called Wii? (OK, he wasn't too likely to try the Revolution either.) I will still be buying the system, but I'm pretty sure I will still call it Revolution. Hopefully, some other people will, too.

See more here:

a.a. had lost her reserves of energy from a marathon day of testing and after a period of vegging out with smoke and video games she was ready to pass out for a few minutes. she set two alarms and wiled me into lying down with her. after we made out i lay there and watched her fall asleep, then stared at the ceiling trying to imagine myself sleeping. it was 9:30. having told a friend we would meet him downtown, i knew we would not meet him. suddenly i was hearing alarms going off, sounding like passing ships in the dream-sea. their snooze buttons silenced them like a hand across the throat. i was alone.

the next thing i remember, i was being asked by my company to find several dozen of their employees who had become scattered across the Levant. meanwhile a.a. was planning a trip to her school where a musical production would feature music by an acquaintance of mine Robert Scancarello. i felt very distant from her and i was told the production was only open to students and faculty.

at this point the dream set me free to find myself stranded at 1:30 in a silent and dark apartment. i ventured into the living room to find some companion for myself. it was time to circumvent my own circadian rhythms. i needed a drink.

I've just been watching the trailer for a little film that intrigued me very much during the Oscar ceremony: The Mysterious Geographic Explorations of Jasper Morello.



You should most definitely examine this for yourself.

link

magick is alive in this universe.
a code is written into the cells of every living thing.
the energy derived from the sun is released by mitochondria.
this is the hidden potential of reality to create itself.

is this not magick at work?

thank you for coming to my little party.

walk-ins welcome.

two quick links of interest, to help pique our thoughts:
Tinselman
Earnest Little Cartoon Guy