Tuesday, May 02, 2006
In the past days: The Immigration marches and Stephen Colbert come to mind.
The weird thing is I don't have to check the news to know they're not reporting it.
Friday, April 28, 2006
What the f*ck is Wii?
I just saw the announcement about the Revolution's new name. "Wii" is the worst branding mistake Nintendo has ever made, and that's saying a lot considering the Virtual Boy. It's doubly bad considering how cool the Revolution is actually going to be.
You should trust me on this--I was living in Atlanta when "Whatizit" was revealed as the mascot for the 1996 Summer Olympics. Overnight, perception of the Atlanta Committee went from powerful to pathetic. Changing the name to the almost-as-bad "Izzy" didn't help much.
Revolution is a powerful idea--and it's something badly needed in the game industry. "Wii" conjures up images of "just another kid's console." Even worse, it sounds like an idea for an infant's game console. It doesn't inspire, it doesn't send a clear message, it doesn't tell the customer how to imagine what it will do. The name "Nintendo Revolution" does all of those things.
There is a great history of using the console name in the name of a Nintendo game--the Super Star Wars series and all the other "Super" SNES games, Mario and Zelda 64, Advance Wars, so many more. Will sales be strong for a game called "Wii Zelda" or "Resident Evil Wii?"
For too long, Nintendo has carried a perception of being "the console for the kids." If Nintendo is truly trying to reach everyone, it should try to build a system that will appeal to everyone, children and adults. Sure, the hardcore Nintendo devotees will buy this system. Young urban women will probably buy it. But will my dad play something called Wii? (OK, he wasn't too likely to try the Revolution either.) I will still be buying the system, but I'm pretty sure I will still call it Revolution. Hopefully, some other people will, too.
Thursday, April 27, 2006
See more here:
Saturday, April 08, 2006
stranded in dreamtown
the next thing i remember, i was being asked by my company to find several dozen of their employees who had become scattered across the Levant. meanwhile a.a. was planning a trip to her school where a musical production would feature music by an acquaintance of mine Robert Scancarello. i felt very distant from her and i was told the production was only open to students and faculty.
at this point the dream set me free to find myself stranded at 1:30 in a silent and dark apartment. i ventured into the living room to find some companion for myself. it was time to circumvent my own circadian rhythms. i needed a drink.
Monday, April 03, 2006
Other Worlds Spotlight: Jasper Morello
You should most definitely examine this for yourself.
Daily Boing: Cowboy Optometrist
a code is written into the cells of every living thing.
the energy derived from the sun is released by mitochondria.
this is the hidden potential of reality to create itself.
is this not magick at work?
a shot in the dark
two quick links of interest, to help pique our thoughts:
Earnest Little Cartoon Guy